GARY: Yes. In the early days I wrote many responses on Tripadvisor and deleted before sending because I didn't want potential guests to think I was arrogant. Instead I took the piss on Twitter with all the people who loved us.
BACON: It's also an addictive media, it's easy to get hooked to the buzz of on-line chat. Is it something you've taken a step back from at times too?
GARY: Yes, quite publicly I have my mini breakdowns where I say I'm going to leave twitter forever. At the time I say it I mean it but so far have always ended back on it.
GARY: Yes it did. Although it looks like I say things without thinking, I'm very careful not to offend any of the people (guests and followers) who have supported us over the last five years.
BACON: Having recently done a shoot at both Sticky Walnut and Burnt Truffle and spent time at both your restaurants as a customer too, they feel like genuinely lovely places to be and to work. (Although obviously long hours and hard work etc) How important are your team to you?
GARY: Simple. Put it this way. I don't know who our Chardonnay is from, how we cook the lambs tongue or what our opening hours are. That's how important the team are.
GARY: Yes. Same deal, different place.
BACON: How damaging is Tripadvisor to the industry?
GARY: It's not. It's damaging to humanity! Some people write some lovely comments on it. However it's "Derek and his wife Irene" that feel the need to comment adversely on the pine furniture or the table next the bog, or the fire exit, or at the top of the stairs that make a mockery of it.
BACON: Have you seen the recent campaign (by Tom @EaterWriter) 'no receipt no review' which seems a good idea to try and stamp out fake reviews?
GARY: I have and that is a good way to eliminate that aspect but in all honesty my gripe is with the people who have eaten there and lie about their experience.
BACON: On the more positive side you were recently name restaurant of the year by the AA guide, how did that feel?
GARY: Any praise we receive for what we do is a huge pat on the back and morale boost for the staff.
BACON: Who else do you admire in the industry?
GARY: Ainsley Harriott! Fit!
BACON: Where else do you like to eat?
GARY: I like to get a fry up in a local café called Fude.
The current Sticky Walnut menu includes....
Venison haunch and artichoke.
Shin of beef and chips.
Duck and blackberry.
Clam and white wine risotto.
GARY: It changes all the time. Probably something like an apple tart tatin for 6 people with a kilo of clotted cream.