Byron Burgers, loads of people said they wouldn't pay 'those sort of prices' for a burger, something that I doubt comes up in London as much. I've found some people have an unmovable budget and won't budge from that. Fair enough I guess. Many other factors are involved clearly, but here's a few that come up time and time again for me.
Service, Food (obviously), Interior and Atmosphere and an increasingly important one; the use of Social Media as a vital promotional tool.
So here I've compared 3 restaurants I've been to recently, all of which seem to be popular and have a good location. These are only my own opinions/experiences, but they make for interesting comparisons I think.
The Laundrette in Chorlton, they got everything right except for the food. The interior and atmosphere is spot on, they tweet and promote regularly. I go past here often and it's nearly always busy. So they seem to be able to get away with average food, or maybe that's just my opinion and everyone else is happy with it? I think more likely that it's one of those 'lifestyle' places that people seem to enjoy (especially in Chorlton), and the food is slightly less relevant than the vibe. It's still building your house on sand though don't you think? Surely you'd want to try and close any weakness down in your business? I would. I'd be phoning up local pizza specialists like Honest Crust as Kosmonaut have done and find out how to make really great pizzas instead of just average ones.
Coriander also in Chorlton is another favourite of ours. They have two weaknesses for me. Firstly their service is often slow, although this improved on our last visit. But more importantly they don't use social media despite having a twitter account. We love the food and I've reviewed it positively twice as I have Mughli. So guess which one is on it with the re-tweets? It's free promotion for them after all, so Coriander are missing a huge trick in ignoring how you can use Twitter and Facebook to constantly promote yourself on line. This is how it works now.
So onto Mughli - they get full marks in all categories for me. They have bloggers and the press constantly giving them glowing reviews, they have the PM David Cameron as well as celebrities eating there. But it's not all show, they back it up with fantastic food, a great atmosphere, snappy service and are always looking at how to update and improve. Street Food is a huge trend at the moment so Mughli are on top of it naturally. Also rather like Solita, it's imperative to have a strong manager. Haz for my money is one of the most impressive restaurateurs in Manchester.
These are some reasons why I think that they're one of the most successful of the lot.
We returned on Sunday and tried some stuff off the brand new menu. (How many other Indian restaurants create new menus like this?)
For starters we had the Halloumi Meander (£4) and the Tamarind Masala Fish (£4.50) both perfectly pleasant, plus the Pani Puri (£4.50).
The Hungry Gecko just edged this one, it may need tweaking.
If I was opening a restaurant myself I'd be looking at Mughli as a textbook example of how to run a successful operation that's for sure and this is why we'll always be back for more.
|Rusholme in the rain.|